13 Black Personal Finance Content Creators You Should Know
Updated February 11, 2025
Every year in February, the U.S. celebrates Black History Month! While there’s a lot to unpack, I wanted to use this time to highlight and amplify some of my favorite Black personal finance content creators. From journalists to authors, YouTubers to podcasters, and energy healers to social workers, this list highlights folks who have taught me things about money, new ways to approach personal finance tactics, and instill motivation. These folks go beyond being Black financial influencers; they are shifting the way we think and talk about money. If you’re already familiar with these folks, great! And if not, I hope some of them motivate and inspire you, too.
What You Need to Know
Money for All: This list highlights just a handful of Black personal finance experts who are reshaping how we think and talk about money.
Community Wealth Advocates: From financial therapists and podcasters to authors and social workers, these individuals are helping their communities build wealth, navigate financial trauma, and reclaim their financial narratives.
Aja Evans
Aja Evans is a licensed mental health counselor and financial therapist in New York. Aja's decade-long experience as a mental health therapist has centered around supporting individuals in understanding how therapy can enhance their financial well-being. She's been through the confusion and overwhelm of managing money herself and is now known as the "feel-good financial therapist."
Aja is the author of Feel-Good Finance: Untangle Your Relationship with Money for Better Mental, Emotional, and Financial Well-Being, published in December 2024. She’s currently the sitting president for the Financial Therapy Association.
Chris Browning
Chris Browning of Popcorn Finance fame didn’t intend to go into a career in finance. In fact, he started out as an art major who thought taking a finance class would be helpful. Not only was it helpful, but it shifted his career trajectory and he ended up majoring in finance and working in accounting and financial analyst. His journey led him to launch the "Popcorn Finance" podcast in 2017, where he distills bite-sized pieces of financial wisdom in the time it takes to make a bag of popcorn. Chris's down-to-earth approach and personal anecdotes make personal finance relatable and accessible. His podcast quickly gained popularity and was named the best personal finance podcast of the year by the Plutus Awards. I’m honored to be connected with him after spending years as a fan.
Sharon Epperson
Sharon Epperson, CNBC's personal finance correspondent, has been a consistent voice in the space of finance. Her insightful reports and articles have graced numerous publications, including USA Today, Time, and The Wall Street Journal. Sharon's commitment to financial education and empowerment shines through her work, and her involvement in hosting events like the inaugural CNBC Women in Wealth event underscores her dedication to uplifting diverse voices in finance, while focusing on those often overlooked.
Sharon also established The Sharon Epperson Chair of Research through the Brain Aneurysm Foundation to fund research on early detection and innovative treatments.
Rahkim Sabree
Rahkim Sabree, a financial coach, therapist, and author, focuses on the intersection of financial education and trauma. His personal experiences with poverty inform his work, and he's dedicated to empowering individuals, especially those from marginalized communities, to reclaim their financial narratives. Rahkim's recurring columns in Forbes and over a decade of experience in the industry reflect his commitment to promoting financial empowerment and resilience. Every time I see Rahkim, he’s doing something new!
Jamila Souffrant
Jamila Souffrant's journey to financial independence led her to document her experiences on the "Journey to Launch" podcast. Her mission? Making financial independence accessible to all and helping listeners design their ideal lives using their money as a tool. Jamila's authenticity and practical advice resonate with her audience. I love that Jamila has taken her audience on a journey with her over the years. Her podcast initially focused on all of the ways a person could achieve FIRE (Financial Independence, Retire Early), and has shifted over the years to include living well now while striving for personalized versions of financial wellness.
Steven M. Hughes
Steven M. Hughes is a certified financial behavior specialist and money Reiki practitioner who helps Black millennials and entrepreneurs build healthy relationships with money. Steven and I were both featured in the “Your Brain on Money” series and have stayed connected over the years.
If you’re unfamiliar with money Reiki, it’s an energetic healing modality designed to release financial blocks, fears, and negative money emotions. Through financial therapy and energy healing, Steven helps clients address financial barriers holistically. His unique approach, combined with his commitment to diversity and inclusion, highlights the importance of personal and innovative financial wellness strategies.
Taylor Gilbert
Taylor Gilbert from "Social Work to Wealth" challenges societal narratives around money, advocating for financial transparency and empowerment. Her journey documenting financial freedom while working as a full-time medical social worker inspires others to pursue financial well-being without guilt or shame. Her platform highlights how others manage their money, taking stigma out of the shadows and inviting people to things creatively about how they want their money to work for them. While she does focus on the concrete “how-tos” of money, I love that she also help you to grow to have a better relationship with your money.
Dr. Preston Cherry
Dr. Preston Cherry says, “Let your life lead your money, not your money lead your life.” As an Accredited Financial Counselor (AFC®), Certified Financial Therapist (CFT-I™), and Certified Financial Planner (CFP®), he has the expertise to help individuals align their financial resources with their life goals. His deep knowledge of financial psychology and personalized financial planning has earned him recognition in top research journals and among clients seeking holistic financial well-being.
Julien and Kiersten Saunders
Julien and Kiersten Saunders, authors of Cashing Out, openly share their journey to financial independence and early retirement. When they first started talking about money as a couple, it led to arguments. Instead of letting that derail them, they used those moments to uncover shared values and understand why they each responded to money the way they did.
Through their platform, Rich & Regular, they address systemic issues like racism in personal finance while offering practical strategies for achieving financial freedom.
Scarlett Cochran
Scarlett Cochran, an attorney turned financial expert and entrepreneur, emphasizes reclaiming time and prioritizing life over work. During her demanding legal career, she realized that earning more meant little if she wasn’t enjoying her life.
She documents her journey to financial well-being on the One Big Happy Life YouTube channel and offers online workshops and courses to help others create a fulfilling life with financial freedom. Her book, It's Not About the Money, provides actionable advice on achieving financial success on your terms.
Mac Gardner
Mac Gardner, a certified financial planner, started his career the way many CFPs do: by working with adults. He quickly recognized a pattern of his adult clients saying, “I wish I learned this sooner,” and started developing experiential financial literacy books and games for children. His innovative approach teaches kids about money and equips them with valuable financial skills, all while in a fun environment.
Michelle Singletary
Michelle Singletary was first introduced to me on the airwaves on NPR’s Day to Day series. I loved how she would weave the personal with the pragmatic without ever blaming her listeners. Her stories about her grandmother, who she lovingly calls Big Mama, resonated deeply and are ones I still remember over a decade after hearing them on-air. Now, she’s a syndicated Washington Post columnist offering pragmatic financial advice rooted in personal experiences and timeless wisdom from her grandmother.
“In my role as a columnist at the Washington Post, I am free to express my opinion. And I don’t say this lightly . . . be very afraid. I think a lot of people should be up in arms and VERY terrified about the actions being taken against federal employees right now and how it will impact their financial situation.”
Her recent articles in The Washington Post and her personal opinions have clearly laid out the financial implications of Trump’s second term on federal employees and the economy at large.
Cheers to highlighting Black joy and excellence, not just in February but year-round! Whether you're familiar with these Black personal finance experts and creators or just discovering them, I hope their stories and their work inspires you on your journey toward financial wellness.
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